Akala
Travelers now ask ChatGPT where to stay. Akala shows a hotel whether it makes the answer.
I designed the product, the subscription model and the math on API costs. Live since October 2026.
akala.com.br ↗I like understanding how stuff works. Then I build them.
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Hi, I'm Marcelo. 22, business student, co-founder, and usually the one who ends up writing the code.
I've never been able to use something without wanting to know how it works inside.
For a long time there was a wall between having an idea and being able to build it. AI knocked that wall down, and I plan to use every brick.
So I do both halves. The spreadsheet that says whether a company makes sense, and the code that makes it run.
What I'm building.
MEU Comercio Internacional
A Spanish company, founded in Gipuzkoa, that helps businesses trade between Mercosur and the European Union.
I run the commercial side with my partner Pedro Delavy, coffee included, and built the brand and the site.
meu.com.es ↗BPM Watches
Luxury watch brokerage with Pedro. Patek Philippe, Omega, Panerai and TAG Heuer have passed through our hands.
I came in for the watch knowledge. Every photo is mine too. A hobby now, with maximum enthusiasm.
@bpm.watches ↗WhatsApp automation
A WhatsApp bot that took orders for a pizzeria and bookings for a hotel. I designed it and a developer friend wrote the code.
It kept swapping the building and apartment numbers, so I shut it down. That lesson became Akala.
akala.com.br ↗
Akala
Where should I stay in Curitiba?
Your hotel
akala.com.br ↗Active
Terms of stay
- What it is
- A SaaS that tracks how hotels show up when people ask ChatGPT or Gemini where to stay. The industry calls it GEO.
- My part
- Product architecture, the subscription model, the math on API costs, the business plan and the competitive map.
- Status
- Operating since October 2026. Very early, very fun.
If found, ask ChatGPT where to return it.
meu.com.es ↗
CWBCuritiba
EASGipuzkoa
- Passenger
- CAMPOS / MARCELO
- Class
- Partner, commercial
- Flight
- MEU 2026
- Gate
- Mercosur / EU
- Group
- Coffee
- What it is
- A Spanish company, founded in Gipuzkoa, that helps businesses trade between Mercosur and the European Union now that the two blocs have a deal.
- My part
- The commercial side with my partner Pedro Delavy. Prospecting, client visits, and coffee is one of our focuses. I also built a good part of the digital presence: domain, launch page, brand.
- Status
- Active, between Curitiba and Spain.
Coffee is served on board.
Certificate of authenticity
- What it is
- Luxury watch brokerage, also with Pedro. Patek Philippe, Omega, Panerai and TAG Heuer have passed through our hands.
- My part
- I came in for the watch knowledge. Turns out years of reading about movements counts as due diligence.
- Status
- A hobby now, with minimal dedication and maximum enthusiasm.
- Fun fact
- I'm the one who actually took all the watch photos.
WhatsApp order
Order 0042 · 19:42
- 1Large pizza
- 1Soda, 2 L
Customer typed
Rua das Araucárias, 210, apt 1502
Bot wrote down
Rua das Araucárias, 1502, apt 210
Delivered to the wrong door.
Idea: M. Campos
Code: a friend
Thanks for the lesson.
Store copy
- What it is
- Automated customer service for a pizzeria and a hotel, Cristal Pizza and Astron Suites. Node.js, Fastify, TypeScript, Gemini and the WhatsApp Business API, with an integration to the Desbravador hotel ERP certified in 21 scenarios.
- My part
- The product, the conversation flows and the business rules, plus sales and support. A developer friend wrote the code on commission, and I followed the build.
- Why I killed it
- Back then there was no way to build a harness solid enough around the model. The worst part was addresses: it rewrote them its own way and sometimes swapped the building number with the apartment number, so the delivery went to the wrong door. That lesson became Akala.
Click it to turn it overTap it to turn it over
Two degrees at once, because apparently one wasn't enough.
Business Administration FAE
Mar 2022 to Dec 2026
Graduating at the end of 2026. The thesis ranks the service segments of Paraná with public data.
Since Mar 2024
Data internship TATICCA Consulting
Jun 2024 to Jan 2026
ETL pipelines in Python and SQL over accounting and tax data, and an LLM reading company financial documents.
Accounting PUCPR
Mar 2025 to Dec 2027
The second degree, running alongside the first.
WhatsApp automation Product lead ↗
Aug 2025 to Jul 2026
Since May 2026
Since Aug 2026
What I can actually do.
Business
- Product strategy
- Financial reporting
- Financial audits
- Brand identity and web presence
- Negotiation
- Sales
- Excel
Data and tech
- Python and SQL
- Data pipelines and ETL
- Accounting and tax data automation
- LLM integration
- AI workflow design
- JavaScript
- Google Apps Script
Languages
- Portuguese, native
- English, fluent
- Spanish, intermediate
Off the clock.
Campos Cloud
A server in São Paulo that I run myself. It hosts this site, an OpenTTD server you can play in the browser, an Assetto Corsa server on ARM (which supposedly couldn't be done) and a Minecraft control panel I built from scratch.
Explore
Information
I read about anything. Rankings, maps, how a movement is regulated, why a city put a road exactly there. Curiosity is the hobby, the rest are side effects.
Still playing
Software Inc, RimWorld, Assetto Corsa and a few more. The hours are real, they come straight from Steam.
See the gamesLet's talk.
Recruiters, partners, or people who just want to talk watches. All welcome.
- GitHub
- CV in EnglishSoon
- CV in PortugueseSoon
